Playing around with vintage graphic design and hand-lettering this week. The idea behind this design is quack-medicine-gone-fancy, branding for a miracle cure-all syrup (that may or may not just be honey). I was thinking about things like this gem from Pete’s Dragon, and the name and color palette came straight from the very authentic and quirky five-and-dime here in my town, named Vidler’s.


After the sketching/idea process, I digitized the lettering in Illustrator and did the bottle and packaging mockup in Cinema 4D.
For some progress pictures, see this post over on my blog!